The four quizzes will consist of multiple choice questions covering the assigned text readings for the period: there may also be a section of short essay and/or problems focused on materials emphasized in lecture. The final exam will be given in-class and will take place during the last day of class. Do not schedule vacations or expect alternative options.
  • If the student is late for class, no additional time will be allotted.
  • If the student is absent on the day the exam is administered, he/she shall receive no points for that exam.
  • A student may not make up a missed exam with another section
The final examination will consume the entirety of the time allotted. The final, the composition of which will be discussed at some later date (on or prior to the last day of class), will be comprehensive in nature. The student should bring a number two pencil, as well as a ScanTron form for each quiz; additionally, the student should bring a small bluebook for the final exam. Calculator policy for each quiz or exam will be discussed in the class prior.

No books or notes will be allowed for any exam. Test forms such as ScanTrons or bluebooks containing markings made prior to the examination will be confiscated and the student bearing such an item will receive no points for that exam.

Hints for Quiz 1:

The quiz will be of two parts. Part one will consist of twenty multiple choice questions, worth 5 points apiece, for a total of 100 points. here are some "sample" questions:

If Yosemite National Park becomes badly overcrowded during the summer vacation season, the Federal Government might have to undertake a ___________________ campaign to reduce crowding.

a. public relations

b. regulation program

c. demarketing

d. relationship marketing

Which of the following terms best describes the environment that includes the forces close to the company that affect its ability to serve its customers--the company, suppliers, marketing channel firms, customer markets, competitors, and publics?

a. Microenvironment.

b. Macroenvironment.

c. Global environment.

d. Networked environment.

Logistics and location study would be chiefly found in which of the following marketing mix variable options?

a. Product.

b. Price.

c. Place.

d. Promotion.

The second part will consist of two short essay/problem questions covering the following topics:

Bring a pencil, pen, calculator, and scan-tron form (#882, 50 questions to a side). You will have the first 35-40 minutes of class. Do not come late.


Hints for Quiz 2:

The quiz will be of two parts. Part one will consist of twenty multiple choice questions, worth 5 points apiece, for a total of 100 points. here are some "sample" questions:

McDonald's is considering adding a new sandwich to their menu. Before doing so, McDonald's needs to know how much the new sandwich will increase sales (if at all), how much the new sandwich will affect the sales of other menu items, and how would different prices affect the sales of the new product. Which of the following research formats will McDonald's most likely choose to answer the above questions? (select the best and most appropriate research format)

a. Survey research.

b. Experimental research.

c. Mechanical research.

d. Observational research.

All of the following are included in a subculture within the cultural context EXCEPT:

a. gender.

b. nationalities.

c. religions.

d. geographic regions.

Several research firms have developed lifestyle classifications. The most widely used is the SRI Consulting's Values and Lifestyles (VALS2) typology. The unique feature of this system is that it classifies:

a. people according to demographics and purchase patterns (solely).

b. people according to income and demographics.

c. people according to how they spend their time and money.

d. demographics and purchase patterns with the family life cycle.

In terms of the buying center roles, those who help define the specifications and provide information for evaluating the alternatives are called:

a. users.

b. buyers.

c. influencers.

d. deciders.

The second part will consist of two short essay/problem questions covering the following topics:

  • Types of survey questions
  • Consumer decision models (Fishbein compensatory, non-compensatory, lexicographic

Bring a pencil, pen, calculator, and scan-tron form (#882, 50 questions to a side). You will have the first 35-40 minutes of class. Do not come late.


Hints for Quiz 3:

The quiz will be of two parts. Part one will consist of twenty multiple choice questions, worth 5 points apiece, for a total of 100 points. here are some "sample" questions:

A marketer targets most of its promotional efforts to stimulate sales for its products during Mothers Day and Fathers Day. The firm is most likely practicing which of the following forms of segmentation with this effort?

a. Gender segmentation.

b. Benefit segmentation.

c. Occasion segmentation.

d. Age and life-cycle segmentation.

All of the following are examples of convenience products EXCEPT:

a. soap.

b. candy.

c. newspapers.

d. clothing.

Once chosen, the brand name must be protected. Many firms try to build a brand name that will eventually become identified with the product category. However, success may threaten the company's rights to the name. Some brand names loose their distinctiveness and become "generic" (any seller can use the name or term). All of the following brand names are now considered to be "generic" EXCEPT: (all of the brands have been put in lower case letters on purpose)

a. yo-yo.

b. nylon.

c. shredded wheat.

d. kleenex.

The second part will consist of two short essay/problem questions covering the following topics:

  • The product life cycle
  • Perceptual maps

Bring a pencil, pen, calculator, and scan-tron form (#882, 50 questions to a side). You will have the first 35-40 minutes of class. Do not come late.


Hints for Quiz 4:

The quiz will be of two parts. Part one will consist of twenty multiple choice questions, worth 5 points apiece, for a total of 100 points. here are some "sample" questions:

The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?

a. Optimal-product pricing.

b. Captive-product pricing.

c. By-product pricing.

d. Product line pricing

Prices that buyers carry in their minds and refer to when they look at a given product are called:

a. segmented prices.

b. reference prices.

c. relationship prices.

d. basing-point prices.

When a manufacturer sells its products to a retailer who in turn sells these products to a consumer, a(n) ______________ has just been used.

a. direct marketing channel

b. indirect marketing channel

c. forward channel

d. fashion channel

The second part will consist of three short essay/problem questions covering the following topics:

  • Breakeven analysis and/or Trade discount quotations
  • Transportation Modes and characteristics of comparison
  • Retail classification systems

Bring a pencil, pen, calculator, and scan-tron form (#882, 50 questions to a side). You will have the first 35-40 minutes of class. Do not come late.


hints for the FINAL EXAM

The final exam will be of two parts. The first part consists of 70 multiple choice question, each worth 4 points for a correct answer (for a total of 280 points). Questions will be drawn from all chapters assigned for the semester, but will be somewhat more heavily weighted on the promotions and ethics chapters. Some examples::

A long-standing charge is that greedy intermediaries mark up prices beyond the value of their services. Too support this charge, critics use all of the following as justification EXCEPT:

a. that intermediaries provide unnecessary or duplicate services.

b. that intermediaries are inefficient and poorly run.

c. there too many intermediaries.

d. there is no basic justification for intermediaries.

The fact that ownership of such private products as automobiles creates a need for public goods like roads and parking areas is used to support which of the following criticisms of marketing?

a. Too much political power.

b. False wants and too much materialism.

c. Cultural pollution.

d. Too few social goods.

A rumor recently surfaced that Tasty Dog hot dogs contained contaminated meat. Though untrue, the management of the company felt that a "positive" response was necessary to quiet and subdue consumer fears. Which of the following marketing communication mix forms would probably be the first form used in solving their problem?

a. Personal selling.

b. Advertising.

c. Public relations.

d. Direct marketing.

In modern communication strategy, the concept that attempts to integrate and coordinate all a company's images and messages is called:

a. direct marketing.

b. the marketing mix.

c. integrated marketing communications.

d. the promotion mix.

The second part will count for 20 points and will consist of two short essay/problem questions covering the following topics:

  • Sales management formulas
  • Schramm's communication model (sender, receiver, etc.)

Bring a pencil, pen, calculator, and scan-tron form (#882, 50 questions to a side). You will have the first 2 hours to complete the exam. Do not come late.