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TERM SCHEDULE

for Lecture, Exams and Marketing Plan Due Dates

DATE

TOPIC

READING

DUE

9/4

Introduction to course

get book

9/9

Product Management

LW1, LW2

9/11

The Marketing Plan

Examples, P1

9/16

continued

Case 1 (on reserve)

9/18

Product Category and Competition Analysis

3, 4

9/23

Competitor Analysis

5

9/25

Customer Analysis

6

9/30

Forecasting

7

10/2

continued

Harmon Case

10/7

Product strategy

LW8

Client contact report

10/9

Catch-up Day

10/14

Midterm Exam

10/16

Product innovation

LW9

10/21

continued

TBA

10/23

continued

Pepsi-Cola Tea Breeze Case

10/28

Pricing Decisions

LW10, P2

10/30

continued

P3, P4

11/4

continued

Eastman-Kodak: Funtime Case

11/6

Advertising Decisions Promotion decisions

LW11, LW12

11/11

Veteran's Day

No class

11/13

continued

Case 2 (on reserve)

11/18

Marketing plan workshop

11/20

Marketing plan update day

Written update due

11/25

Channel management

LW13

11/27

Thanksgiving

No class

Indigestion

12/2

Financial considerations

LW15

12/4

Catch-up/review

12/9

Plan Presentations

Marketing plan due

12/16

Final Exam

1:50 -3:50 pm

Key

LW indicates chapter in text

P indicates reading on reserve

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