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Nature of the Marketing Research Lab
Labs will be conducted most evenings: those evenings without lab may be used to coordinate your term project.. Early labs focus on computer-assisted information search. Middle labs are intended to help the student prepare for questionnaire design and experiment group activities; and for the majority of the latter half of the semester, we'll devote our time in lab to learning a statistical package (SPSS, as is included with your text - your text and your lab have different versions, but they are compatible) to aid our data analysis.

During most labs, practice exercises will be assigned by the instructor, to be done in small groups (these may or may not be your project groups).

Your grade for the lab is based on attendance, and completion of the lab exercises in a timely and accurate manner

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TENTATIVE LAB SCHEDULE

As the labs are intended to expand on the material discussed in class, there may be occasional alteration to this schedule to facilitate additional material coverage. 

Lab Dates

TOPIC

1/31

Orientation to lab, Quiz

2/7

Project

2/14

Secondary searches

2/21

Secondary searches

2/28

Survey

3/2 or 3/7

Experiment Workshop

3/14

No lab

4/4

SPSS Intro

4/11

SPSS Exercises

4/18

SPSS Exercises

4/25

SPSS Exercises

5/2, 9, 16

Project worksop

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