Spring 2011: Lectures, Readings, Exams and Project Due Dates

DATE

TOPIC

READING

DUE

1/31

Introduction to course ... ...

2/2, 7

Marketing Research: What is it? Who does it? MG1*, MG2, P1 Appendix 1-A
Project Group Assignments

2/9, 14

Secondary Research
Extra Sources
MG3, P2 ...

2/16, 21, 23

Qualitative Research MG4, P3, P4, P5 ...

2/28

Observation and Survey MG6 Secondary research due

3/2

Experimentation MG7 ..

3/7

In-class experiment day . Qualitative research due

3/9

EXAM ONE Material Through 3/2 ...

3/14, 16

Measurement
Questionnaire design
MG8, MG9, P6 ...

3/21, 23

Spring Break ... ...

3/28, 30

Instructor away, no class ... ...

4/4, 6

Sampling MG10, MG11 Survey Questions due

4/11, 13

Data coding, Prelim Analysis MG12 ...

4/18, 20

Data Analysis (w/handout) MG13 ...

4/25, 27

Data Analysis (w/handout) ... Experiment paper due

5/2, 4

Review/Problems (w/handout)
sample final problems
in-class sample exam

5/9

EXAM TWO Material since exam one ...

5/11

Putting the report together MG14. ...

5/16

Open Workshop ... ...

5/18

Project In-class Presentations

Written paper:
due no later than 5 pm given to me personally or in my mailbox DBH 223 (2 copies --not under my door)

NO EXCEPTIONS

... Co-worker assessment 

Final Presentation, Written paper

*Key

MG indicates chapter in McDaniel- Gates text

 

P indicates reading on reserve