MKT 3410
GRADING

 

"I studied the lives of great men and famous women; and I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy, enthusiasm, and hard work." - Harry S. Truman

 

3 Exams (@ 100 points each = 300 points total)
Exams will be 80 points multiple choice (40 questions @ 2 points each, equally distributed across the chapters) and 20 points essay taken from the attached Exams 1-3 Essay Questions page.  Bring a scantron to each exam - any version.  You can have one 8½ x 11 page (front and back, any font size) of notes per exam.  You are invited to write notes to me on the exam by starring the item on the scantron and then writing your note next to the question in the exam itself.  Depending on the quality of your note (i.e., tell me what you know about the question, support your chosen answer), you may receive full, partial, or no credit.  Exams will be curved positively if necessary.  If you need to miss an exam, speak with me about it before the exam.  Makeup exams may be difficult and essay.  The successful completion of this assignment will meet learning objectives LO1 and LO4.

 

One Case Presentation with Outline and PowerPoint Slides (100 points)
Here are some of the basics:  teams of 3-4 individuals per case, reserve your case on the sign-up sheet, do not pick a company that you have used in another class, accompanied with a detailed typed outline due the beginning of class on the day the oral presentation is given, and approximately 7-10 pages of typed outline content.  Content pages consist of the body of the paper, not the title page, table of contents, appendix, or references (but make sure that you include these as well).  By the way, answers.com is a great reference as well as Hoover's.  You may want to use the attached Case Analysis Format as a guide for how to format a typical case.  In any case, make sure that you report in detail on the company’s target market(s) and its 4 p’s.  At least 3 full pages of your outline should be devoted to the solution and implementation.  Your outline should be accompanied with a title page, table of contents, list of at least 10-12 references, professional notecards, and an appendix which at a minimum includes copies of the PowerPoint slides (6 slides per page, left to right as we read, and print in “only black and white”).  Make sure that the PPT includes a title slide, agenda slide, introduction slide, background slides as appropriate, 2-4 SWOT slides, 1-2 problem slides, alternative evaluation slide overall with separate slides of each alternative and pros/cons, two solution slides minimum, 3-4 implementation slides minimum, 1-2 update slides, conclusion slide, references, and questions/thank you for attending slide.  Hand in two copies of the entire outline and PPT slides -- one copy will be returned with notes and Dr. Williams will keep the other.  Please give two copies of both the outline and the PPT slides to Dr. Williams at the beginning of your presentation.  Make sure that you prepare one cohesive and edited-as-a-unit document that includes all of your written and ppt pages, then give me two copies of this unified and complete document.  The outline and presentation should be professional quality, i.e., dress like a job interview, set your stage, practice, use professional notecards, and "package" yourself and your ideas well.  About 45 minutes of class time (or 10-15 minutes per individual, each team member needs to speak) will be allotted to each case.  I will ask at the beginning of class how much time you need.  You need to know this accurately.  Also, you may not have time to cover everything that you include in Dr. Williams' outline, i.e., the oral presentation may be an abbreviated version of the outline for Dr. Williams.  The final written product is due the day you give the oral presentation, hand two copies of it to me before the presentation begins.  The grades for teamwork will be adjusted by a confidential peer evaluation from each team member.  Hand in peer evaluations by the next class period as the grade will not be returned until the peer evaluations are received.  Please see the attached Confidential Peer Evaluation Form.  Each case will be critiqued by the class and the professor.  Please see the attached Case Analysis Format and Oral Presentation Guidelines handout and the Presentation Comment Format Sheet.  Case examples from previous classes will be available for you to see.  The successful completion of this assignment will meet learning objectives LO1, LO2b, LO3, and LO4.

 

6 Internet Exercises (160 points total)

You will be doing six Internet Exercises during the semester.  Internet Exercises 1-5 will be done as a group (same group members for both the Internet Exercises and the Case).  Internet Exercise 6 will be done individually.  The first Internet Exercise is worth 10 points, Internet Exercises 2-6 are worth 30 points each.  The dates, assignment requirements, and when the assignments are due are listed in the schedule.  Each team member will participate in each Internet Exercise.  For Internet Exercises 2-6, you will be working either in your groups (Internet Exercises 2-5) or individually (Internet Exercise 6), i.e., no in-class meeting on those days as noted in the schedule in the syllabus.  However, I will be in my office and available online if you need to interact with me.  The successful completion of this assignment will meet learning objectives LO1, LO2a, and LO3.

 

Blog Participation (3 blogs/3 entries per blog @ 5 points each blog= 15 points total)

As an individual, you will be blogging on three Blackboard discussion boards.  You will need to post once on each of the three discussion boards and respond to two other posts per discussion board (for a total of 9 entries).  All blogs need to be posted on Blackboard.  The last day of class you need to hand in three separate papers wherein you have cut and pasted your blogs and the posts to which you have responded.  The successful completion of this assignment will meet learning objectives LO1 and LO3.

 

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"It is not the brains that matter most, but that which guides them - character, the heart, generous qualities, progressive ideas." - Dostoevsky

 

Volunteer Nonprofit Activity & Journal (optional - up to 15 points extra credit)
The volunteer nonprofit activity must be done during this semester only.  You must write a journal of your time, activity, assessment of learning, and contemplation of the overall experience of working with a nonprofit organization.  The journal is due the end of the semester.  The successful completion of this assignment will meet learning objectives LO1 and LO4.  As a note, a maximum total for extra credit during the entire semester is 25 points.

 

Class Attendance and Participation (25 points)
Class attendance will contribute to meeting each of the learning objectives.  Students will not be added to the roll after it has been collected/finished.

 

"Work, work, work, is the main thing." - Abraham Lincoln

 

Overall Grading (Total of 600 points)
540 - 600 points = A
480 - 539 points = B
420 - 479 points = C
360 - 419 points = D

 

Late Assignments
Grades on late assignments will be reduced one letter grade for each week that the assignment is late.

 

Students with Disabilities

Students with disabilities seeking academic accommodations must first register with the Disability Resource Services (DRS) program, located in MSR 210, phone (209) 667-3159.  Students are encouraged to talk with the instructor regarding their accommodation needs after registering with DRS.

 

In-Class Cell Phone and Computer Usage

Cell phones must be turned off and closed during lectures, presentations, and exams.  Computers must be turned off during student presentations.  During any other time in class, make sure that you do not disturb others in class or pull attention from class activities and learning, e.g., loud clicking due to haste and/or fake fingernails, sounds, screens that are too entertaining and attention grabbing for those sitting around you, and so forth.

 

Taping Policy

Audio or video recording (or any other form of recording) of classes is not permitted unless expressly allowed by the faculty member as indicated in the course syllabus or as a special accommodation for students who are currently registered with the Disability Resource Services Program and are approved for this accommodation.  Recordings allowed as special accommodations are for the personal use of the DRS-approved student, and may only be distributed to other persons who have been approved by the DRS program.  Faculty may require the student sign an Audio/Video Recording Agreement, which they may keep for their records.

 

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