SYLLABI GUIDE FOR
MKT 3410
PRINCIPLES OF MARKETING
FALL 2014

 

 

       Introduction

 

       Grading

 

       Schedule Monday 4:30-7:10 p.m.

 

       Schedule Tuesday 4:30-7:10 p.m.

 

       Printed Lectures

 

       Exams 1-3 Essay Questions

 

       Internet Exercises 1-6

 

       Case Analysis Format and Oral Presentation Guidelines

 

       Presentation Comment Format Sheet

 

       Peer Evaluation Form

 

 

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