MKT 3410 – Tuesday 4:30-7:10 p.m.
SCHEDULE

 

Note:  Outline notes for Pride and Ferrell (2014) are available.  Just click the link for each chapter below.  These notes are from Pride and Ferrell (2014) Marketing, Cengage.  Here is the link for the Online Study Guide:  Online Study Guide. 

 

Date and Assignments* (Please read your chapters and PowerPoint handout before you come to class.)

 

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Please be on time to class. "I just solved the parking problem. I bought a parked car." - Henny Youngman

 

 

August 26

Class Orientation

Part 1:  Marketing Strategy and Customer Relationships
An Overview of Strategic Marketing (
Chapter 1)

Some Class Time Devoted to Case Work

Please do the following:

-       Read your syllabus and let me know if you have any questions.

-       Sign the roll sheet.

-       Familiarize yourself with Blackboard.  Go to the CSUS homepage, click “B” at the bottom of the page, then “Blackboard,” type in your campus ID and password, and click on the class you are in.

-       Sign up in groups of up to 4 members each (if 4 is unwieldy, then 3 is ok).  You will be doing cases and other Internet assignments together during the semester.

-       Group Work on Internet Exercise 1.

 

September 2

Planning, Implementing, and Evaluating Marketing Strategies (Chapter 2)
Sample Marketing Plan (Appendix C)
Review Case Method

Some Class Time Devoted to Case Work

 

September 9

Group Work on Internet Exercise 2 (No In-Class Meeting)

Part 2:  Environmental Forces and Social and Ethical Responsibilities
The Marketing Environment (
Chapter 3)
Social Responsibility and Ethics in Marketing (
Chapter 4)

 

September 16
Internet Exercise 1 Is Due

Blog 1 Is Available – History of Marketing

Part 3:  Marketing Research and Target Market Analysis
Marketing Research and Information Systems (
Chapter 5)
Target Markets: Segmentation and Evaluation (
Chapter 6)
Some Class Time Devoted to Case Work


September 23
EXAM 1 (Chapters 1-6, Appendix C, and Class Materials)
Please bring a scantron to class

 

September 30

Part 4:  Customer Behavior and E-Marketing
Consumer Buying Behavior (
Chapter 7)
Business Markets and Buying Behavior (
Chapter 8)
Case 1 – Campbell’s Soup Company

Case 2 – Whole Foods Market, Inc.

 

October 7

Group Work on Internet Exercise 3 (No In-Class Meeting)

Reaching Global Markets (Chapter 9)

Digital Marketing and Social Networking (Chapter 10)

Blog 2 Is Available – The Internet and Our Brains

 

"A pro is a man who can do his best at a time when he doesn’t particularly feel like it." - Alistair Cooke

 

 

October 14

Internet Exercise 2 Is Due

Part 5:  Product Decisions
Product Concepts (
Chapter 11)
Developing and Managing Products (
Chapter 12)
Voluntary Extra Credit (5 points):  Bring in 5 of your favorite products and a 2-page typed paper explaining why they are favorites and how they are effective.
Case 3 – White Rock Beverages
Case 4 – Trek Bicycle Corporation

Case 5 – Preserve Products, Inc.

 

October 21

Group Work on Internet Exercise 4 (No In-Class Meeting)

Services Marketing (Chapter 13)

Branding and Packaging (Chapter 14)

Voluntary Extra Credit (5 points):  Bring in 5 of your favorite brands and/or packages and a 2-page typed paper explaining why they are favorites and how they are effective.

 

October 28
EXAM 2 (Chapters 7-14 and Class Materials)
Please bring a scantron to class

 

"The best work is not what is most difficult for you; it is what you do best." - Jean-Paul Sartre

 

 

November 4

Group Work on Internet Exercise 5 (No In-Class Meeting)

Part 6:  Distribution Decisions
Marketing Channels and Supply-Chain Management (
Chapter 15)
Retailing, Direct Marketing, and Wholesaling (
Chapter 16)

Blog 3 Is Available – The Use of Apps in Marketing

 

November 11

Campus Holiday

 

November 18

Internet Exercise 3 Is Due
Part 7:  Promotion Decisions
Integrated Marketing Communications (Chapter 17)
Advertising and Public Relations (Chapter 18)
Voluntary Extra Credit (5 points):  Bring in 5 examples of the various types of ads covered in the chapter and a 2-page typed paper explaining why they are effective.
Case 6 – Wyndham Hotels

Case 7 – AXE Men’s Grooming Products - Unilever

Case 8 – UNICEF

 

November 25

Personal Selling and Sales Promotion (Chapter 19)

Case 9 – Blu Dot Furniture

Case 10 – Twitter

 

December 2
Individual Work on Internet Exercise 6 (No In-Class Meeting)

Part 8:  Pricing Decisions
Pricing Concepts (Chapter 20)
Setting Prices (Chapter 21)
Financial Analysis in Marketing (Appendix B)
Careers in Marketing (Appendix A)

 

December 9
EXAM 3 (Chapters 15-21, Appendices A and B, and Class Materials)
Please bring a scantron to class

Internet Exercises 4, 5, & 6 Are Due

Peer Evaluation for Internet Exercises Is Due

Blog Posts and Responses for Three Discussion Boards Are Due
Extra Credit Is Due - Volunteer Activity Journal
(You can turn these in during class, and there also is a box for your papers marked "Williams" in the MOM Office, DBH 223)

 

December 10-17
Reading Day and Finals Week

 

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"Celebrate, celebrate, dance to the music..."

 

 

*Minor changes in the schedule may be announced in class.  It is the student's responsibility to be aware of these changes.  Be prepared to discuss the chapter material.

 

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