MKT 4400


You need not confine yourself to this list. It is just meant to give you an idea of the types of books that are available. Check for possibilities. You can search since 2011 in business or best sellers, under consumer, consumer behavior, business marketing, B2B, whatever. There are many, many, many books that could be used. The University Bookstore carries some of the following books or you can special order a book.


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Asacker (2013),The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators..., CreateSpace Independent Publishing Platform.

Baer (2013), Youtility:  Why Smart Marketing Is about Help Not Hype by Jay Baer, Portfolio Hardcover.

Berger (2013), Contagious:  Why Things Catch On, Simon & Schuster.

Burrus and Mann (2011), Flash Foresight: How to See the Invisible and Do the Impossible, HarperBusiness.

Copulsky (2011), Brand Resilience: Managing Risk and Recovery in a High-Speed World, Palgrave Macmillan.

Curtin (2013), Delight Your Customers:  7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary, AMACOM.

Davis (2012), Brandscaping: Unleashing the Power of Partnerships, CMI Books, Division of Z Squared Media, LLC.

Davis and Gschwandtner (2011), Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales, AMACOM.

DeMarco (2011), The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime, Viperion Publishing Corporation.

Demer and Wheeler (2011), Pick Another Checkout Lane, Honey: Save Big Money & Make the Grocery Aisle Your Catwalk! Aviva Publishing New York.

Desforges and Anthony (2013), The Shopper Marketing Revolution: Consumer - Shopper - Retailer:  How Marketing Must Reinvent Itself in the Age..., RTC Publishing.

Diamond (2012), Getting More: How You Can Negotiate to Succeed in Work and Life, Three Rivers Press.

Dooley (2011), Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, Wiley.

Duhigg (2012), The Power of Habit: Why We Do What We Do in Life and Business, Random House.

Fromm and Garton (2013), Marketing to Millennials:  Reach the Largest and Most Influential Generation of Consumers Ever, AMACOM.

Gammons (2011), The Art of Music Publishing: An Entrepreneurial Guide to Publishing and Copyright for the Music, Film and Media Industries, Focal Press.

Goldfayn (2012), Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't), BenBella Books.

Hemann and Burbary (2013), Digital Marketing Analytics:  Making Sense of Consumer Data in a Digital World (Que Biz-Tech), Que Publishing.

Hines (2011), ConsumerShift:  How Changing Values Are Reshaping the Consumer Landscape, No Limit Publishing.

Ingwer (2012), Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers, Palgrave Macmillan.

Keller (2012), The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, Free Press.

Kerpen (2011), Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks), McGraw-Hill.

Kerpen and Braun (2012), Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver, McGraw-Hill.

Korzenny and Korzenny (2011), Hispanic Marketing, Second Edition: Connecting with the New Latino Consumer, Routledge.

Lee (2012), The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset, Harvard Business Review Press.

Levy (2011), In The Plex: How Google Thinks, Works, and Shapes Our Lives, Simon & Schuster.

Lewis (2011), Social Media Leadership: How to Get Off the Bench and Into the Game, Leigh Walker Books.

Livingston (2011), Against Thrift: Why Consumer Culture is Good for the Economy, the Environment, and Your Soul, Basic Books.

Lord and Velez (2013), Converge: Transforming Business at the Intersection of Marketing and Technology, Wiley.

Mainwaring (2011), We First: How Brands and Consumers Use Social Media to Build a Better World, Palgrave Macmillan.

Malone and Fiske (2013), The Human Brand: How We Relate to People, Products, and Companies, Jossey-Bass.

Martin (2011), The Third Screen: Marketing to Your Customers in a World Gone Mobile, Nicholas Brealey Publishing.

McDonald (2011), How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers, Wiley.

McGonigal (2011), The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It, Avery.

McKenzie-Mohr (2011), Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, New Society Publishers.

Minahan (2011), Consumer Behavior: Women and Shopping, Business Expert Press.

Mlodinow (2012), Subliminal: How Your Unconscious Mind Rules Your Behavior, Pantheon.

Mourey (2013), Urge: Why You Really Want What You Want (And How to Make Everyone Want What You've Got), James A. Mourey.

Niemeier, Zocchi, and Catena (20130), Reshaping Retail:  Why Technology Is Transforming the Industry and How to Win in the New Consumer Driven World, Wiley.

Norton and Honeywill (2012), One Hundred Thirteen Million Markets of One - How The New Economic Order Can Remake The American Economy, Fingerprint Strategies.

Odden (2012), Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Wiley.

Ottman (2011), The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding, Berrett-Koehler Publishers.

Paharia (2013), Loyalty 3.0:  How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, McGraw-Hill.

Patterson, Grenny, Maxfield, and McMillan (2011), Change Anything: The New Science of Personal Success, Business Plus.

Pearson (2011), The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business, McGraw-Hill.

Philp (2012), Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World, Emblem Editions.

Posavac (2011), Cracking the Code: Leveraging Consumer Psychology to Drive Profitability, M E Sharpe Inc.

Qvist (2011), A Winner's DNA: Why Some People Work Less and Make More Than You! (Volume 1), Pixiplay.

Richards (2012), The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money, Portfolio Hardcover.

Rowles (2013), Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising, Kogan Page.

Sandra and Lee (2012), Precision Marketing: Maximizing Revenue through Relevance, Kogan Page.

Saviolo (2013), Lifestyle Brands: A Guide to Aspirational Marketing, Palgrave Macmillan.

Saylor (2013), The Mobile Wave: How Mobile Intelligence Will Change Everything, Vanguard Press.

Siegel and Davenport (2013), Predictive Analytics:  The Power to Predict Who Will Click, Buy, Lie, or Die, Wiley.

Silver (2012), Networked Consumers: Dynamics of Interactive Consumers in Structured Environments, Palgrave Macmillan.

Solis (2011), The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution, Wiley.

Thompson (2011), Tuning into Mom: Understanding America's Most Powerful Consumer, Purdue University Press.

Tjan, Harrington, and Hsieh (2012), Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business, Harvard Business Review Press.

Uriarte and Brown (2011), Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models, Wiley.

Van den Bergh and Behrer (2013), How Cool Brands Stay Hot: Branding to Generation Y, Kogan Page.

Vaynerchuk (2011), The Thank You Economy, HarperBusiness.

Weber (2011), Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, Wiley.

Willard and Locy (2011), Veneer: Living Deeply in a Surface Society, Zondervan.

Winch (2011), The Squeaky Wheel: Complaining the Right Way to Get Results, Improve Your Relationships, and Enhance Self-Esteem, Walker & Company.


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