MKT 4400


You need not confine yourself to this list. It is just meant to give you an idea of the types of books that are available. Check for possibilities. You can search since 2012 in business or best sellers, under consumer, consumer behavior, business marketing, B2B, whatever. There are many, many, many books that could be used. The University Bookstore carries some of the following books or you can special order a book.


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Andrade and Misner (2014), Growth Hacking with Digital Marketing: How to Flood Your Website with Traffic in 30 Days, Amazon Digital Services, Inc.

Asacker (2013),The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators..., CreateSpace Independent Publishing Platform.

Baer (2013), Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer, Portfolio Hardcover.

Bales, Gartland, and Israel (2014), Mobile Ready: Connecting With the Untethered Consumer, Publishizer.

Berger (2013), Contagious: Why Things Catch On, Simon & Schuster.

Chan and Zakkour (2014), China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them, Wiley.

Coville and Brown (2014), Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Bibliomotion.

Curtin (2013), Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary, AMACOM.

Davis (2012), Brandscaping: Unleashing the Power of Partnerships, CMI Books, Division of Z Squared Media, LLC.

Desforges and Anthony (2013), The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age..., RTC Publishing.

Diamond (2012), Getting More: How You Can Negotiate to Succeed in Work and Life, Three Rivers Press.

Dooley and Ashby (2014), Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, Brilliance Audio.

Duhigg (2012), The Power of Habit: Why We Do What We Do in Life and Business, Random House.

Eyal and Hoover (2014), Hooked: How to Build Habit-Forming Products, Portfolio Hardcover.

Fromm and Garton (2013), Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, AMACOM.

Gains (2014), Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity, Kogan Page.

Goldfayn (2012), Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't), BenBella Books.

Gross (2014), Millennial Rules: How to Connect with the First Digitally Savvy Generation of Consumers and Employees, Allworth Press.

Halloran (2014), Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers, Jossey-Bass.

Hemann and Burbary (2013), Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech), Que Publishing.

Ingwer (2012), Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers, Palgrave Macmillan.

Jiwa (2014), Difference: The One-Page Method for Reimagining Your Business and Reinventing Your Marketing, CreateSpace Independent Publishing Platform.

Jones (2014), Clickology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed, Nicholas Brealey Publishing.

Keller (2012), The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, Free Press.

Kerpen and Braun (2012), Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver, McGraw-Hill.

Kramer (2014), There is No B2B or B2C: It's Human to Human: #H2H, PureMatter.

Lee (2012), The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset, Harvard Business Review Press.

Lewis (2014), The Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading... Nicholas Brealey Publishing.

Lord and Velez (2013), Converge: Transforming Business at the Intersection of Marketing and Technology, Wiley.

Malone and Fiske (2013), The Human Brand: How We Relate to People, Products, and Companies, Jossey-Bass.

Mlodinow (2012), Subliminal: How Your Unconscious Mind Rules Your Behavior, Pantheon.

Mourey (2013), Urge: Why You Really Want What You Want (And How to Make Everyone Want What You've Got), James A. Mourey.

Niemeier, Zocchi, and Catena (2013), Reshaping Retail: Why Technology Is Transforming the Industry and How to Win in the New Consumer Driven World, Wiley.

Norton and Honeywill (2012), One Hundred Thirteen Million Markets of One - How The New Economic Order Can Remake The American Economy, Fingerprint Strategies.

Odden (2012), Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Wiley.

Oechsli (2014), The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life... Wiley.

Paharia (2013), Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, McGraw-Hill.

Paulson (2014), 40 Rules for Internet Business Success: Escape the 9 to 5, Do Work You Love, and Build a Profitable Online Business... American Consumer News, LLC.

Philp (2012), Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World, Emblem Editions.

Richards (2012), The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money, Portfolio Hardcover.

Rowles (2013), Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising, Kogan Page.

Sandra and Lee (2012), Precision Marketing: Maximizing Revenue through Relevance, Kogan Page.

Saviolo (2013), Lifestyle Brands: A Guide to Aspirational Marketing, Palgrave Macmillan.

Saylor (2013), The Mobile Wave: How Mobile Intelligence Will Change Everything, Vanguard Press.

Siegel and Davenport (2013), Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Wiley.

Silver (2012), Networked Consumers: Dynamics of Interactive Consumers in Structured Environments, Palgrave Macmillan.

Thibeault and Wadsworth (2014), Recommend This!: Delivering Digital Experiences that People Want to Share, Wiley.

Tjan, Harrington, and Hsieh (2012), Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business, Harvard Business Review Press.

Van den Bergh and Behrer (2013), How Cool Brands Stay Hot: Branding to Generation Y, Kogan Page.

Van Praet (2014), Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, Palgrave Macmillan Trade.

Walter and Gioglio (2014), The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand, McGraw-Hill.

Weber and Henderson (2014), The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, Wiley.

Yarrow (2014), Decoding the New Consumer Mind: How and Why We Shop and Buy, Jossey-Bass.


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