MKT 4400
SCHEDULE

Date and Assignments* (To be completed before the designated class)

Click here for chapter summaries:  Chapter Summaries 2013:    1-7    8-13    14-20

 

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Please be on time to class. "I just solved the parking problem. I bought a parked car."

- Henny Youngman

 

January 29
Class Orientation

Group Work on Internet Exercise 1 – Group Communication System

Please do the following:

-       Read your syllabus and let me know if you have any questions.

-       Sign the roll sheet.

-       Familiarize yourself with Blackboard. Go to the CSUS homepage, click “B” at the bottom of the page, then “Blackboard,” type in your campus ID and password, and click on the class you are in.

-       Sign up in groups of up to 4 members each (If 4 is unwieldy, then 3 is ok). You will be doing cases and other Internet assignments together during the semester.

 

January 31
Part I - Introduction
Consumer Behavior and Marketing Strategy (Chapter 1)

 

February 5
Consumer Research Methods (Appendix A)
Consumer Behavior Audit (Appendix B)
Part II - External Influences
Cross-Cultural Variations in Consumer Behavior (Chapter 2)

The Changing American Society:  Values (Chapter 3)

 

February 7

Group Work on Internet Exercise 2 (No In-Class Meeting) – Demographic, Multicultural, and Community Marketing – Part I

The Changing American Society:  Demographics and Social Stratification (Chapter 4)

The Changing American Society:  Subcultures (Chapter 5)

 

February 12
Internet Exercise 1 Is Due

The American Society:  Families and Households (Chapter 6)

Blog 1 Is Available:  Consumer Behavior and The Auto Industry

Six Roundtables

 

February 14

10-11:50 a.m. Section:  Library Tour with Tim Held (Meet in L240 at 10 a.m.)
6-7:50 p.m. Section:  Library Tour with Tim Held (Meet in L240 at 6 p.m.)

 

February 19

Group Work on Internet Exercise 3 (No In-Class Meeting) – Demographic, Multicultural, and Community Marketing – Part II

Group Influences on Consumer Behavior (Chapter 7)

 

February 21
EXAM I (Chapters 1-7, Appendixes A & B, and Class/PPT Materials)
Please bring a scantron form to class

 

February 26

Group Work on Internet Exercise 4 (No In-Class Meeting) - Generations
Part III - Internal Influences
Perception (Chapter 8)
Learning, Memory, and Product Positioning (Chapter 9)

 

February 28

Internet Exercise 2 Is Due

Motivation, Personality, and Emotion (Chapter 10)
Six Roundtables

 

March 5

Target Market Analysis Proposal Is Due

Attitudes and Influencing Attitudes (Chapter 11)

Blog 2 Is Available:  Impact of World Usage Patterns and Demographics on Consumer Behavior
Six Roundtables

 

March 7

Group Work on Internet Exercise 5 (No In-Class Meeting) – Consumer Decision Process – Part I
Self-Concept and Lifestyle (Chapter 12)

Part IV - Consumer Decision Process

Situational Influences (Chapter 13)
 

"A pro is a man who can do his best at a time when he doesn’t particularly feel like it." - Alistair Cooke

 

March 12
EXAM II (Chapters 8-13 and Class/PPT Materials)
Please bring a scantron form to class

 

March 14

Internet Exercise 3 Is Due

Consumer Decision Process and Problem Recognition (Chapter 14)

Information Search (Chapter 15)

Six Roundtables

 

March 19
Group Work on Internet Exercise 6 (No In-Class Meeting) – Consumer Decision Process – Part II

Alternative Evaluation and Selection (Chapter 16)

Outlet Selection and Purchase (Chapter 17)

 

March 21

Schedule Target Market Analysis Presentations

Postpurchase Processes, Customer Satisfaction, and Customer Commitment (Chapter 18)

Six Roundtables

 

March 26 & 28
IEMS Conference - Work Online or in Library or in Computer Lab

Part V - Organizations as Consumers

Organizational Buyer Behavior (Chapter 19)

 

April 1-5
Spring Break

 

April 9

Internet Exercise 4 Is Due

Part VI - Consumer Behavior and Marketing Regulation
Marketing Regulation and Consumer Behavior (Chapter 20)

Blog 3 Is Available:  Top 10 Mobile Internet Trends

Six Roundtables

 

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"The greater the difficulty, the more glory in surmounting it...skillful pilots gain their reputation from storms and tempests." - Epicurus

 

April 11

EXAM III (Chapters 14-20 and Class/PPT Materials)
Please bring a scantron form to class

 

April 16

Individual Work on Internet Exercise 7 (No In-Class Meeting) – Online Retailing and Consumer Behavior – Part I

 

April 18
Target Market Analysis Presentations

 

April 23

Target Market Analysis Presentations

 

April 25
Internet Exercise 5 Is Due

Target Market Analysis Presentations

 

April 30

Individual Work on Internet Exercise 8 (No In-Class Meeting) – Online Retailing and Consumer Behavior – Part II

 

May 2
Target Market Analysis Presentations

 

May 7
Target Market Analysis Presentations

 

"If well thou hast begun, go on; it is the end that crowns us, not the fight." - Herrick

 

May 9
Target Market Analysis Presentations

 

May 14
Target Market Analysis Presentations

 

May 16

Internet Exercises 6, 7, & 8 Are Due
Target Market Analysis Final Outline and PowerPoint Slides Are Due

Posts and Responses for Three Blogs Are Due

Peer Evaluation for Internet Exercises Is Due
Extra Credit Volunteer Nonprofit Journal Is Due

(You can turn these in during class, and there is a box for your papers marked “Williams” in the MOM Office, DBH 223)

 

May 20-24
Finals Week

 

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*Minor changes in the schedule may be announced in class. It is the student's responsibility to be aware of these changes. Be prepared to discuss the chapter material.

 

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