MKT 4400 - TUESDAY
SCHEDULE

Date and Assignments* (To be completed before the designated class)

Click here for chapter summaries:  Chapter Summaries 2013:    1-7    8-13    14-20

 

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Please be on time to class. "I just solved the parking problem. I bought a parked car."

- Henny Youngman

 

January 28
Class Orientation

Part I - Introduction
Consumer Behavior and Marketing Strategy (Chapter 1)

Part II - External Influences
Cross-Cultural Variations in Consumer Behavior (Chapter 2)

Group Work on Internet Exercise 1 (Last 1/3 of Class)

Please do the following:

-       Read your syllabus and let me know if you have any questions.

-       Sign the roll sheet.

-       Familiarize yourself with Blackboard. Go to the CSUS homepage, click “B” at the bottom of the page, then “Blackboard,” type in your campus ID and password, and click on the class you are in.

-       Sign up in groups of up to 4 members each (If 4 is unwieldy, then 3 is ok). List these members on the Group Sign-up Sheet that I will bring to class on the first day. You will be doing Internet assignments together during the semester.

 

February 4
Consumer Research Methods (Appendix A)
Consumer Behavior Audit (Appendix B)
The Changing American Society:  Values (Chapter 3)

The Changing American Society:  Demographics and Social Stratification (Chapter 4)

Group Work on Internet Exercise 1 (Last 1/3 of Class)

Seven Roundtables

 

February 11

Group Work on Internet Exercises 2 & 3 (No In-Class Meeting)

The Changing American Society:  Subcultures (Chapter 5)

The American Society:  Families and Households (Chapter 6)

Group Influences on Consumer Behavior (Chapter 7)

Blog 1 Is Available:  Consumer Behavior and the Auto Industry

 

February 18

Internet Exercise 1 Is Due

Six Roundtables (Meet in C235 from 4-5:45 p.m.)
Library Tour with Tim Held (Meet in L240 at 6 p.m.)

 

February 25

EXAM I (Chapters 1-7, Appendixes A & B, and Class/PPT Materials)
Please bring any scantron form to class

Six Roundtables (First Part of Class)

 

March 4

Group Work on Internet Exercises 4 & 5 (No In-Class Meeting)
Part III - Internal Influences
Perception (Chapter 8)
Learning, Memory, and Product Positioning (Chapter 9)

Motivation, Personality, and Emotion (Chapter 10)

 

March 11

Target Market Analysis Proposal Is Due

Internet Exercises 2 & 3 Are Due

Attitudes and Influencing Attitudes (Chapter 11)

Self-Concept and Lifestyle (Chapter 12)

Part IV - Consumer Decision Process

Situational Influences (Chapter 13)

Blog 2 Is Available:  Impact of World Usage Patterns and Demographics on Consumer Behavior
Seven Roundtables
 

"A pro is a man who can do his best at a time when he doesn’t particularly feel like it." - Alistair Cooke

 

March 18
EXAM II (Chapters 8-13 and Class/PPT Materials)

Schedule Target Market Analysis Presentations

Please bring any scantron form to class

Five Roundtables (First Part of Class)

 

March 25
IEMS Conference - Work Online or in Library or in Computer Lab

Group Work on Internet Exercise 6 (No In-Class Meeting)

Consumer Decision Process and Problem Recognition (Chapter 14)

Information Search (Chapter 15)

Alternative Evaluation and Selection (Chapter 16)

Outlet Selection and Purchase (Chapter 17)

 

April 1
Group Work on Internet Exercises 7 & 8 (No In-Class Meeting)

Postpurchase Processes, Customer Satisfaction, and Customer Commitment (Chapter 18)

Part V - Organizations as Consumers

Organizational Buyer Behavior (Chapter 19)

Part VI - Consumer Behavior and Marketing Regulation

Marketing Regulation and Consumer Behavior (Chapter 20)

Blog 3 Is Available:  Top 10 Mobile Internet Trends

 

April 8

Internet Exercises 4 & 5 Are Due

EXAM III (Chapters 14-20 and Class/PPT Materials)
Please bring any scantron form to class

Five Roundtables (First Part of Class)

 

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"The greater the difficulty, the more glory in surmounting it...skillful pilots gain their reputation from storms and tempests." - Epicurus

 

April 15

Target Market Analysis Presentations

 

April 21-25

Spring Break

 

April 29

Internet Exercise 6 Is Due

Target Market Analysis Presentations

 

"If well thou hast begun, go on; it is the end that crowns us, not the fight." - Herrick

 

May 6
Target Market Analysis Presentations

 

May 13

Internet Exercises 7 & 8 Are Due
Target Market Analysis Final Outline and PowerPoint Slides Are Due

Posts and Responses for Three Blogs Are Due

Peer Evaluation for Internet Exercises Is Due
Extra Credit Volunteer Nonprofit Journal Is Due

(You can turn these in during class, and there is a box for your papers marked “Williams” in the MOM Office, DBH 223)

 

May 19-23
Finals Week

 

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*Minor changes in the schedule may be announced in class. It is the student's responsibility to be aware of these changes. Be prepared to discuss the chapter material.

 

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