MKT 4490
SCHEDULE

Note:  Outline notes for Anderson and Vincze (2004) are available.  Just click the link for each chapter below.  These notes are from Anderson and Vincze (2004) Strategic Marketing Management, Houghton Mifflin.  Also, these outline notes and a copy of the PowerPoint slides for chapters 1-16 are on reserve in the library. 

Date and Assignments* (To be completed before the designated class)



Please be on time to class. "I just solved the parking problem. I bought a parked car." - Henny Youngman

September 8
Class Orientation
Part 1 - An Introduction to Strategic Marketing Management
The Changing Role of Marketing (Chapter 1)

September 13
Forces of Change and Their Impact (Chapter 2)
Review Marketing Plan Outline (In syllabus)
Development, Implementation, and Evaluation of a Marketing Plan (Appendix A)
Review The Marketing Plan Handbook
Please Bring The Marketing Plan Handbook to Class

September 15
Part 2 - Achieving Competitive Advantage
Strategic Market Planning (Chapter 3)
Discussion Regarding Goals

September 20
Marketing Intelligence and Creative Problem Solving (Chapter 4)
Two A, B, or C

September 22
Understanding Consumer Buying Behavior (Chapter 5)
Two A, B, or C

September 27
EXAM I (Chapters 1-5, Appendix A, and Class Material)
Bring a scantron form to class

September 29
Business Markets and Buying Behavior (Chapter 6)
Two A, B, or C

"It is better to wear out than to rust out." - Cumberland

October 4
Company Marketing Plan Proposal Due
Market Segmentation, Target Marketing, and Positioning (Chapter 7)
Two A, B, or C

October 6
Part 3 - Implementing Marketing-Mix Strategies
Product Strategy (Chapter 8)
Services Marketing Strategy (Chapter 9)
Two A, B, or C

October 11
Distribution Strategy (Chapter 10)
Two A, B, or C

October 13
Group Work in Library or Computer Lab

October 18
EXAM II (Chapters 6-10 and Class Material)
Bring a scantron form to class

October 20
Integrated Marketing Communications Strategy (Chapter 11)
Two A, B, or C

"A pro is a man who can do his best at a time when he doesn’t particularly feel like it." - Alistair Cooke

October 25
Integrated Marketing Communications Tools (Chapter 12)
Two A, B, or C

October 27
Schedule Company Marketing Plan Presentations
Direct Marketing (Chapter 13)
Two A, B, or C

November 1
Pricing Strategy (Chapter 14)
Two A, B, or C

November 3
Part 4 - Managing Marketing Efforts
Control and Measurement of Marketing Performance (Chapter 15)
Two A, B, or C

November 8 
The Marketing-Oriented Organization (Chapter 16)
Two A, B, or C

"If you have great talents, industry will improve them; if moderate abilities, industry will supply their deficiencies. Nothing is denied to well-directed labor; nothing is ever to be attained without it." - Sir Joshua Reynolds

November 10
Company Marketing Plan Presentations
Video - Business/Marketing and the Environment 

November 15
EXAM III (Chapters 11-16 and Class Material)
Bring a scantron form to class

November 17
Group Work in Library or Computer Lab

November 22
Company Marketing Plan Presentations

November 24
Thanksgiving Holiday

November 29
Company Marketing Plan Presentations

December 1
Company Marketing Plan Presentations

December 6
Company Marketing Plan Presentations

December 8
Company Marketing Plan Presentations
Company Marketing Plan Due
Personal Marketing Plan - My Plan for Marketing Myself Due
Peer Evaluation Forms for Teamwork Due
Extra Credit Due - Volunteer Activity Journal

December 12-16
Finals Week

*Minor changes in the schedule may be announced in class. It is the student's responsibility to be aware of these changes. Be prepared to discuss the chapter material.



"Celebrate, celebrate, dance to the music..."

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