MKT 5410


You need not confine yourself to this list. It is just meant to give you an idea of the types of books that are available. Check for possibilities. You can search since 2001, in business or best sellers, under marketing, marketing management, consumers, business marketing, B2B, internet marketing, successful marketers, leadership, and so forth. There are many, many, many books that could be used. The Kiva Bookstore carries some of the following books or you can special order a book.


Allen (2001), Getting Things Done, Viking Press.
Allen (2001), Multiple Streams of Internet Income, Wiley.
Badaracco (2002), Leading Quietly, Harvard Business School Press.

Biro & Wooden (2001), Beyond Success, Perigee.
Blom (2002), 101 Formulas for Success, Xulon Press.
Bossidy, Charan, & Burck (2002), Execution: The Discipline of Getting Things Done, Crown Publications.
Carter (2003), On the Ball:  What You Can Learn About Business From America's Sports Leaders, Financial Times Prentice Hall. 
Collins (2001), Good to Great:  Why Some Companies Make the Leap... and Others Don't, HarperCollins.
Collins & Porras (2002), Built to Last:  Successful Habits of Visionary Companies, HarperBusiness.

DePalma (2002), Business Without Borders:  A Strategic Guide to Global Marketing, John Wiley & Sons.

Dwyer (2002), 10 Secrets for Success and Inner Peace, Hay House.
Ferguson (2001), The Cash Nexus, Basic Books.
Foote & Bellerose (2002), The Business Side of Creativity:  The Complete Guide for Running a Graphic Design or Communications Business, W.W. Norton & Company.

Garber (2002), 10 Natural Forces for Business Success:  Harnessing the Energy for Positive Impact, Davies-Black Pub.
Gladwell (2002), The Tipping Point:  How Little Things Can Make a Big Difference, Back Bay Books.
Godin (2003), Purple Cow: Transform Your Business by Being Remarkable, Portfolio.
Godin & Gladwell (2001), Unleashing the Ideavirus, Hyperion.

Goleman, McKee, & Boyatzis (2002), Primal Leadership:  Realizing the Power of Emotional Intelligence, Harvard Business School Press.
Grunder (2003), 9 Super Simple Steps to Entrepreneurial Success, Betterway Publications.  
Hill (2001), Be Quick But Don't Hurry, Simon & Schuster.
Hybels (2002), Courageous Leadership, Zondervan.

Jennings & Haughton (2001), It's Not the Big that Eat the Small, Harper Collins.
Kanter (2001), Evolve, Harvard Business School Press.
Kelley, et al. (2001), The Art of Innovation, Doubleday.
Kotter & Cohen (2002), The Heart of Change:  Real-Life Stories of How People Change Their Organizations, Harvard Business School Press.
Krzyewski, et al (2001), Leading with the Heart, Warner Books.
Kuehnis (2002), The 5 Gifts of Greatness:  An Inspirational Tale About Fulfilling Your Dreams & Creating a Joyful Life, Candlelight Press.

Lasalle & Britton (2002), Priceless:  Turning Ordinary Products into Extraordinary Experiences, Harvard Business School Press.

Lencioni (2002), The Five Dysfunctions of a Team:  A Leadership Fable, Jossey-Bass. 
Litman, Oman, & Allen (2001), Conversations with Millionaires:  What Millionaires Do to Get Rich, That You Never Learned About in School!, Cwm Publishing. 
Logan & Halverstadt (2002), 100 Most Popular Business Leaders for Young Adults:  Biographical Sketches and Professional Paths, Libraries Unlimited.
Longaberger (2001), An American Success Story, Harper Business.

Lynch (2003), 102 Secrets to Smarter Networking, Consult Ad Hoc Inc.

Miller (2001), QBQ!  The Question Behind the Question, Denver Press.
Nagle (2002), The Strategy and Tactics of Pricing:  A Guide to Profitable Decision Making (3rd Edition), Prentice Hall.

Patterson, Grenny, McMillan, Switzler, & Covey (2002), Crucial Conversations:  Tools for Talking When Stakes Are High, McGraw-Hill/Contemporary Books.

Percy (2002), The 7 Secrets to a Life of Meaning:  Insights on Living with Passion and Purpose, Inspired Productions Press.
Seybold (2001), The Customer Revolution, Crown Publishing.
Silverman (2001), The Secrets of Word-of-Mouth Marketing:  How to Trigger Exponential Sales Through Runaway Word of Mouth, AMACOM.
Staub (2002), The 7 Acts of Courage:  Bold Leadership for a Wholehearted Life, Staub Leadership Consultants.
Tracy (2002), Create Your Own Future:  How to Master the 12 Critical Factors of Unlimited Success, John Wiley & Sons.

Tracy (2001), Eat That Frog!  21 Great Ways to Stop Procrastinating and Get More Done in Less Time, Berrett-Koehler.

Tracy (2001), Focal Point:  A Proven System to Simplify Your Life, Double Your Productivity, and Achieve All Your Goals, AMACOM.

Tracy (2002), The 100 Absolutely Unbreakable Laws of Business Success, Berrett-Koehler.

Vitale (2002), Spiritual Marketing:  A Proven 5-Step Formula for Easily Creating Wealth from the Inside Out, 1stBooks Library. 
Wheeler (2003), Designing Brand Identity:  A Complete Guide to Creating, Building, and Maintaining Strong Brands, John Wiley & Sons.
Zook, et al. (2001), Profit from the Core, Harvard Business School Press.


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