MKT 5410
SCHEDULE



Please be on time to class. "I just solved the parking problem. I bought a parked car." - Henny Youngman

Date and Assignments* (To be completed before the designated class period)

September 9
Orientation
Part A:  Introduction
Strategic Planning and the Marketing Management Process (Chapter 1)

September 16
Part B:  Marketing Information, Research, and Understanding the Target Market
Marketing Research:  Process and Systems for Decision Making (Chapter 2)
Consumer Behavior (Chapter 3)
Review Case Method (Peter & Donnelly Sections Two & Three)
Four Roundtables or Value Discussions

September 23
Business, Government, and Institutional Buying (Chapter 4)
Marketing Segmentation (Chapter 5)
Case 1 - Harley-Davidson, Inc., p. 644
Marketing Plan Proposal Due
Four Roundtables or Value Discussions

September 30
Part C:  The Marketing Mix
Product Strategy (Chapter 6)
New Product Planning and Development (Chapter 7)
Case 2 - L.A. Gear, Inc., p. 676
Four Roundtables or Value Discussions

October 7
Integrated Marketing Communications:  Advertising, Sales Promotion, Public Relations, and Direct Marketing (Chapter 8)
Case 3 - Kikkoman Corporation, p. 697
Four Roundtables or Value Discussions

"A pro is a man who can do his best at a time when he doesn’t particularly feel like it." - Alistair Cooke

October 14
Personal Selling, Relationship Building, and Sales Management (Chapter 9)
Case 4 - KFC, p. 722
Schedule Marketing Plan Presentations
Four Roundtables or Value Discussions

October 21
Distribution Strategy (Chapter 10)
Case 5 - Black and Decker Corporation, p. 746
Four Roundtables or Value Discussions

October 28
Pricing Strategy (Chapter 11)
Case 6 - Campbell Soup Company, p. 769
Four Roundtables or Value Discussions

November 4
Part D:  Marketing in Special Fields
The Marketing of Services (Chapter 12)
Global Marketing (Chapter 13)
Case 7 - Dell Computer Corporation, p. 799
Four Roundtables or Value Discussions

November 11
Campus Holiday

November 18
Marketing Plan Presentations

November 25
Marketing Plan Presentations

December 2
Marketing Plan Presentations

December 9
Marketing Plan Presentations
Final Exam Due
Written Marketing Plan Due
Marketing Article Critique Due

Extra Credit Due - Volunteer Nonprofit Activity Journal

December 10-17
Finals Week

*Minor changes in the schedule may be announced in class. It is the student's responsibility to be aware of these changes.



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