California State University, Stanislaus

College of Business Administration

Department of Management, Operations, and Marketing

 

Room DBH-223, Phone (209) 667-3507/13

Description: Description: Description: Description: Description: Description: http://www.csustan.edu/market/williams/csus%20logo.jpg

 

 

 

Mission of the College of Business Administration

“The CSU Stanislaus College of Business Administration is a publicly supported, regional teaching institution.  Our mission is to deliver a professional business education that offers our students the knowledge and skills to succeed in their careers and in society.”

 

 

 

Marketing Concentration

 

Marketing focuses on the relationship between the firm and the markets it serves.  It includes measuring and interpreting market forces, cultivating market opportunities, developing products and/or services to match market opportunities, designing and managing market channels and physical distribution activities, pricing, advertising, sales promotion and public relations, and personal selling and sales management.

Professional careers in marketing are to be found in the marketing departments of industrial firms and merchandising firms.  In addition, there is demand for marketing professionals in specialized organizations such as advertising agencies, marketing research agencies, and other service firms. 

 

Requirements

 

To receive your Bachelor of Science degree in Business Administration with a Marketing Concentration, you must complete the following requirements:

 

  1. Complete the University General Education (GE) requirements for the Bachelor of Science degree (51 units minimum).  Please see below.  Also, consult the appropriate catalog for your complete and official statement of University requirements.
  2. Satisfy the College’s requirement for proficiency in English (BUS 3100).
  3. Complete the prerequisites for the business administration degree.  Please see below.
  4. Complete the core requirements for the business administration degree.  Please see below.
  5. Complete the marketing concentration.  The area of concentration provides the opportunity for specialized study in a selected area of interest.  Please see below. 
  6. All courses in the marketing concentration including the business administration prerequisites and core must be completed with a letter grade of C- or better.  
  7. At least 50% of the upper-division business administration units required for the degree should be earned at CSU Stanislaus.  This requirement exceeds the University-wide requirement described elsewhere in the catalog.
  8. Students planning to receive a degree in business administration should emphasize general education during the first two years, thus laying a foundation upon which the program can be built.  In addition, the specified prerequisites to the degree should be completed.
  9. 3000- and 4000- level business courses may not be taken until the student has achieved junior level standing.

 

Marketing Concentration (16 units)

 

1.      Complete the following three courses (12 units):

 

·      MKT 4400 Consumer Behavior, 4 units

·      MKT 4420 Marketing Research, 4 units (MATH 1610 is a prerequisite; Corequisite lab = MKT 4422)

·      MKT 4490 Strategic Marketing Management, 4 units

 

2.      Complete one of the following Marketing electives as approved by your advisor (4 units):

 

·      MKT 4410 Advertising and Promotion Management, 4 units  (Corequisite lab: MKT 4412)

·      MKT 4430 Selling and Sales Management, 4 units

·      MKT 4450 Channel Institutions and Retail Management, 4 units

·      MKT 4470 Global Marketing, 4 units  (MGT 3400 is a prerequisite; Corequisite lab: MKT 4472)

·      MKT 4480 Product and Price Management, 4 units

·      MKT 4950 Special Topics in Marketing, 1-4 units

 

Note:  All courses in the marketing concentration including the business administration prerequisites and core must be completed with a letter grade of C- or better.  Information regarding Marketing Internships is available at this link.


 

Prerequisites for the Business Administration Degree

 

Most courses within the College of Business Administration have specific subject matter prerequisites for enrollment.  Students must complete all specified prerequisites (or their equivalents) in order to qualify for enrollment in these courses.  Students who have not successfully completed the specified prerequisites for a course, but who can offer convincing evidence of having acquired the necessary background by other means, may petition the professor in charge of the course for permission to enroll.  At the discretion of the College, a qualifying examination may be required.

Complete the following prerequisites (27 units) with a letter grade of C- or better in each course.

 

ACC 2110 Financial Accounting, 3 units

ACC 2130 Managerial Accounting, 3 units

BLW 2060 Law, Environment, and Ethics, 3 units

BUS 2090 Ethics and Social Responsibility for Businesses and Businesspeople, 3 units (Required for Catalog 2009-10 and after)

BUS 3100 Business Technical Writing Communication (WP), 3 units

ECON 2500 Principles of Macroeconomics, 3 units

ECON 2510 Principles of Microeconomics, 3 units

MATH 1500 Finite Mathematics, 3 units

MATH 1610 Statistics for Decision Making, 3 units


 

Core Requirements for the Business Administration Degree

 

The business administration core provides coverage in each of the functional areas needed to manage a successful business.  Students must complete 24 units of course work in the business administration core with a letter grade of C– or better in each course.  Please check your catalog for the specific prerequisites for each of these core courses.

 

CIS 3700 Information Technology for Management, 3 units

FIN 3220 Business Finance, 3 units
MGT 3310 Management Theory and Practice, 3 units
MGT 3400 Seminar in International Business, 3 units
MGT 4900 Business Policy, 3 units* 
MKT 3410 Basic Marketing, 3 units**
OM 3010 Operations Management, 3 units
OM 3020 Management Science, 3 units

 

*This is a capstone course.  Consequently, you must take MGT 3310, MGT 3400, FIN 3220, MKT 3410, and BUS 3100 before you can take this course.  You also will need to complete OM 3010, OM 3020, and CIS 3700 before taking this course or be enrolled in them while taking the course.

**Try to take this course early (but with Junior standing) as it is a prerequisite for the other marketing courses.  Before you can take MKT 3410, you must complete ACC 2110 and ECON 2510.  You also will need to complete ACC 2130 before taking this course or be enrolled in it while taking the course.


 

University General Educaiton (GE) Requirements 2011-2012

 

A.  Communication Skills:  Minimum 9 units (One from each of the 3 groups

Group 1:  Oral Communication Requirement

 

COMM 2000

COMM 2005

COMM 2110

 

Group 2:  Written Communication Requirement (All require an EPT score of 148 or above prior to enrollment)

 

ENGL 1001

ENGL 1002

ENGL 1005

ENGL 1007

 

Group 3:  One Course Selected from the Following:

 

ENGL 2000

PHIL 2000

PHIL 2005

PHIL 2100

COMM 2300


 

B.  Natural Sciences & Mathematics:  Minimum 9 units (Complete at least one course from each of the 3 groups listed below; this must include a laboratory course from either group 1 or 2

 

Group 1:  Physical Sciences and Lab

 

ASTR 2100 & 2112 (lab)

CHEM 1000 & 1002 (lab)

CHEM 1100 & 1102 (lab)

CHEM 2100

CHEM 2110 (includes lab)

CHEM 2400

CHEM 2500 (includes lab)

GEOL 2000

GEOL 2100

GEOL 2200 & 2202 (lab)

GEOL 2400

PHSC 1300 

PHSC 2100

PHYS 1500 & 1502 (lab)

PHYS 2100 w/lab

PHYS 2110 w/lab

PHYS 2250 & 2252 (lab)

CHEM 2600 (includes lab)

GEOL 2500

GEOL 2102

 

Group 2:  Biological Sciences and Lab

 

BIOL 1010 & 1020-1029 (lab)

BIOL 2310

BIOL 2650

BIOL 1050 w/lab

 

Group 3:  Mathematics (Each course requires an ELM score of 550 or above prior to enrollment

 

MATH 1000

MATH 1030

MATH 1070

MATH 1080

MATH 1100

MATH 1410

MATH 1500

MATH 1600

MATH 1610

MATH 1910


 

C.  Humanities:  Minimum 9 units (To include at least 3 units from group 1 and 3 units from group 2, group 3 is optional)

 

Group 1:  Arts

 

ART 1000

ART 1100

ART 1200

ART 1340

ART 2515

ART 2520

ART 2525

ART 2530

THEA 1010

THEA 1110

THEA 1500

THEA 1510

THEA 2300

FA 1000 

FA 1010

FA 1020

FA 1030

MUS 1000

MUS 1190

MUS 2000

MUS 2400

MUS 2410

MUS 2430

MUS 2440

ART 1010

ART 1030

ART 1035

ART 1040

ART 2522

ART 2527

MUS 2460

ART 1350

 

Group 2:  Literature/Philosophy

 

ENGL 1010

HUM 2000

PHIL 1010

PHIL 2200

PHIL 2230

PHIL 2400

PHIL 2700

PHIL 2500

ENGL 2010

HONS 1010

PHIL 2300

 

 

Group 3:  Foreign Language

 

Most lower-division language or literature course taught in a foreign language.

ESL 1000

ESL 1005

ESL 2000


 

D.  Social, Economic, and Political Institutions and Human Behavior:  Minimum 12 units (Minimum of one course from each group)

Group 1:  United States History (These courses are not applicable to the upper-division General Education requirements)

 

HIST 2600

HIST 3610

HIST 3620

HIST 3630

HIST 3640

 

 

 

 

Group 2:  U.S. Constitution/California State and Local Government

 

PSCI 1201

 

Group 3:  Human Institutions:  Structures & Process

 

COMM 2011

COMM 2200

ECON 2500

ECON 2510

HIST 1010

HIST 1020

PSCI 2000

PSCI 2030

SOCL 1010

BUS 1500

HONS 2990

 

 

Group 4:  Society & Culture

 

ANTH 2060

ANTH 2080

ANTH 2090

COGS 2100

CJ 2250

ETHS 2000

ETHS 2100

ETHS 2200

GEOG 2010

GEOG 2020

GEOG 2400

GEOG 2410 

NURS 1040

PSYC 2010

GEND 2020

HONS 2010

ETHS 2050

BUS 2090

SW 2010

 


 

E.  Individual Resources for Modern Living:  Minimum 3 units (Minimum of one course from each group)

 

Group 1:  Development/Adjustment

 

CS 2000

CIS 2000

KINS 1000

GEOG 2200

NURS 2040 and 2042

MDIS 1200

PSYC 1000

PSYC 2030

SOCL 2000

GEND 2500

BUS 1040

HONS 3500

MDIS 1040

 

 

 

Group 2:  Physical Education Activities (Minimum of one unit; students 25 or older at entry to CSU Stanislaus will not be held to this requirement)

 

KINS 1010-1999


 

F.  Upper-Division General Education (GE) Requirements:  Minimum 9 units (One course from each of the 3 groups; Junior standing required - these courses may be taken  no earlier than the term in which upper-division status (completion of 60 semester units) is attained; students will not be given upper-division General Education credit for course work in the discipline(s) of their major or concentration, i.e., there is no cross-counting with upper-division GE

Group 1:  Natural Science & Mathematics

 

BIOL 3000

BIOL 3020

CHEM 3070

CHEM 3100

CS 4000

MATH 3030

MATH 3350

CS 3500

ASTR 3000

GEOL 3050

GEOL 3500

PHSC 3500

PHYS 3080

PHYS 3520

BIOL 4350

BOTY 4000

HONS 3100

GEOL 4810

GEOL 3600

PHYS 3550 

 

Group 2:  Humanities

 

ART 4545

ART 4555

THEA 3020

THEA 4550

ENGL 3920

ENGL 3940

HUM 3000

FREN 3930

PORT 3930

SPAN 3930

SPAN 3970

MUS 3400

MUS 3410

PHIL 3010

PHIL 4401

ART 3605

ART 3640

ART 3700

ENGL 3011

ENGL 3945

GEND 4150

GEND 4530

ETHS 4150

HONS 3000

PHIL 3050

PHIL 4000

PHIL 4430

PHIL 4440

PHIL 4450

THEA 4540

ART 4535 

ENGL 3550 

ENGL 4530

GEND 4304

ART 4525

 

 

Group 3:  Social, Economic, and Political Institutions and Human Behavior

 

ANTH 3000

ANTH 3010

ACC 3005 (Not for Business Majors)

GEOG 3010

FIN 3210 (Not for Business Majors)

COGS 3100

COGS 4100

COMM 3100

JOUR 3040

ECON 3100

ECON 4500

ETHS 4200

GEND 3550

HIST 4730

GEOG 3020

GEOG 3340

KINS 4330

NURS 3040

HIST 3090

HIST 3400

PSYC 3140 or CDEV 3140

PSCI 3055

PSCI 3225

PSYC 3340 or CDEV 3340

CDEV 3340

PSYC 4250

SOCL 3150

SOCL 4520

ANTH 3060

ANTH 3070

ANTH 3080

ANTH 3090

ANTH 3105

ANTH 3106

ANTH 3560

ANTH 3800

BUS 3000 (Not for Business Majors)

AGST 3000

COMM 3550

COMM 4220

ETHS 3800

ANTH 3030

HIST 4440

GEND 4750 or HIST 4750

JOUR 3030

GEND 4100

KINS 3500

SOCL 3820

PSCI 4050

PSCI 4318

HONS 3050

ETHS 3250

CDEV 3040

CDEV 3240 or PSYC 3240

ETHS 3100

GEOG 3520

ETHS 3300

GEOG 3550

GEOG 3510

GEOG 3530

ANTH 3030

 

 

 


 

G.  Multicultural Requirement:  Minimum 3 units  

 

ANTH 2060

ANTH 3000

ANTH 3900

ANTH 4165

ANTH 4211

ART 2525

COMM 4160

CJ 3315

THEA 4550

ENGL 3940

ENGL 4530

ETHS 4200

ETHS 4350

ETHS 3100

ETHS 3250

ETHS 3300

KINS 4330

GEOG 2020

GEOG 3010

GEOG 3580

HLTH 4300

HIST 1010

HIST 1020

HIST 3090

HIST 3400

MDIS 3400

MUS 2000

PHIL 4450

PSCI 2030

PSCI 3700

PSCI 3810

SOCL 3250

SOCL 3320

SOCL 4010

GEND 3320

GEND 3700

GEND 3900

GEND 4350

GEND 4530

GEND 4600

THEA 4540

HIST 4750

PSCI 3444

BOTY 4000

CDEV 3040

COGS 4350

HONS 3050

GEND 3444

GEND 4100

GEND 4750

GEND 4150

SOCL 3820

PHIL 4600

ETHS 2050

ETHS 3800

ETHS 4150

GEOG 3330

GEOG 4050

COMM 3550

ART 2527

ENGL 3945

ANTH 3105

ANTH 3106

ANTH 3060

ANTH 3070

ANTH 3080

ANTH 3090

ANTH 3560

GEND 4304

GEOG 3510

GEOG 3520

GEOG 3530

ANTH 3800

CDEV 3040

ENG 3550 

HIST 4730 

GEOG 3550

 

 

 


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