PROFESSIONAL PROFILE

 

DR. KAYLENE C. WILLIAMS

 

CURRENT POSITION

Professor of Marketing
California State University, Stanislaus
Dept. of Management, Operations, and Marketing
One University Circle
Turlock, CA 95382
(209) 667-3507/3513

EDUCATION

D.B.A., University of Tennessee, Knoxville
M.B.A., California State University, Sacramento
B.A., California State University, Sacramento

TEACHING INTERESTS

Selling and Sales Management
Consumer Behavior

Principles of Marketing
Strategic Marketing Management

RESEARCH INTERESTS

Personal Selling
Consumer Behavior
Marketing Philosophy and Ethics
Marketing Education
Customer Relationship Management
Promotion

OTHER INFORMATION

Dr. Kaylene Williams enjoys teaching and seeks to create a classroom environment that stimulates and inspires the students, demands their conscious awareness of real-life marketing, and supports them in going beyond their current beliefs and limits.

She has published in the Journal of Marketing Research, Journal of Personal Selling and Sales Management, Journal of Well Being, Journal of Retailing, Marketing News, Current Issues and Research in Advertising, Journal of Hospital Marketing, Western Journal of Human Resource Management, The Journal of Business Management & Change, Journal of Technology Research, Journal of Applied Business and Economics, Journal of International Business Disciplines, Business Research Yearbook, Journal of Behavioral Studies in Business, Journal of Sustainability and Green Business, Journal of Management and Marketing Research, Research in Higher Education Journal, Journal of Academic and Business Ethics, Research in Business and Economics Journal, Journal of Management Policy and Practice, Competition Forum, Journal of Marketing Development and Competitiveness, Journal of Strategic Innovation and Sustainability, and Journal of Leadership, Accountability and Ethics.

 

Additional articles are published in conference proceedings of the American Marketing Association, Southern Marketing Association, Southwestern Marketing Association, International Research Seminar in Marketing, National Retailing Conference, National Conference in Sales Management, Association of Marketing Theory and Practice, Research Conference on Ethics and Social Responsibility in Marketing, American Society of Business and Behavioral Sciences, Western Business and Management Conference, The International Academy of Business Disciplines, and International Conference on Industry, Engineering, and Management Systems.

 

A continuing research area is that of uplifting the interaction between the customer and the seller.

In her spare time, she studies philosophy, spiritual approach, and health. She also writes songs, paints watercolors, and enjoys nature.

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