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Home > Psychological Effects of Color
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Psychological Effects of Color
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spacer White
spacer White - is cheering and reflects sunlight, particularly when used with red, yellow, or orange.
  • PSYCHOLOGICAL RESPONSE
    Purity, cleanliness, precision, innocence, sterility, death
  • NOTES OF INTEREST
    Signifies virginity, marriage in the U.S. but death in India and other Eastern cultures.
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Black
spacer Black suggests color and like gray it is depressing unless combined with a livelier color.
  • PSYCHOLOGICAL RESPONSE
    Power, sexuality, sophistication, death, mystery, fear, unhappiness, elegance
  • NOTES OF INTEREST
    Signifies death and mourning in many Western cultures. In packaging, conveys elegance, wealth, and sophistication.
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spacer Blue - reduces mental excitability and therefore helps one to concentrate. It is both cooling and sedative, but cannot be used indiscriminately, as too much of it produces melancholia.
  • PSYCHOLOGICAL RESPONSE
    Trust, conservative, security, technology, cleanliness, order
  • NOTES OF INTEREST
    Used in the U.S. by many banks to symbolize trust.
spacer Green
spacer Green is a cooling color and acts as an opiate.
  • PSYCHOLOGICAL RESPONSE
    Nature, healthy, good luck, jealousy ("green with envy"), renewal
  • NOTES OF INTEREST
    Doesn't do well in a global market. There are problems associated with green packaging in China and France. Green has been successful in attracting investors in the Middle East.
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spacer Yellow is cheering and stimulating and draws attention.
  • PSYCHOLOGICAL RESPONSE
    Optimism, hope, philosophy, dishonesty, cowardice (a coward can be described as "yellow"), betrayal
  • NOTES OF INTEREST
    Yellow is a sacred color to Hindus.
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Red
spacer Red is exciting and stimulates the brain.
  • PSYCHOLOGICAL RESPONSE
    Power, energy, warmth, passions, love, aggression, danger
  • NOTES OF INTEREST
    Red changes meaning in the presence of other colors. With green, it becomes a symbol of Christmas. When combined with white, it means joy in many Eastern cultures.
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Purple
spacer Purple is a sedative and soothing.
  • PSYCHOLOGICAL RESPONSE
    Spirituality, mystery, royalty, transformation, cruelty, arrogance
  • NOTES OF INTEREST
    Purple appears very rarely in nature.
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Brown
spacer Brown is restful and warming but should be combined with orange, yellow, or gold, because it can be depressing if used alone.
  • PSYCHOLOGICAL RESPONSE
    Earth, reliability, comfort, endurance
  • NOTES OF INTEREST
    Food packaging in the U.S. is often colored brown, to great success. In Colombia, brown discourages sales.
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Grey
spacer Grey suggests color and like brown it is depressing unless combined with a livelier color.
  • PSYCHOLOGICAL RESPONSE
    Intellect, futurism, modesty, sadness, decay
  • NOTES OF INTEREST
    Gray is the easiest color for the eye to see.
*Effects of Color information obtained from College course study material for Architectural Design.
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||||||| Updated: 4/18/10
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